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The second generation of Genesis’ flagship sedan is $13,450 more expensive than the 2022 model, but it's still a good deal next to the German competition.

Hyundai’s luxury brand Genesis first launched its flagship G90 sedan in 2017, providing a comfortable interior, smooth ride, and quiet powertrain at a price that vastly undercut the full-size sedans from other luxury marques like Mercedes-Benz and BMW. Now Genesis has revealed pricing for the second-generation model, and while the 2023 G90 is substantially more expensive than its predecessor, it still manages to look like a bargain next to the pricey Mercedes-Benz S-class and BMW 7-series.

The 2023 Genesis G90 3.5T AWD will start at $89,495 and arrives with a suite of standard features including a panoramic sunroof, heated and cooled front seats, heated rear seats, and power sunshades for the rear passengers. Power comes from a twin-turbocharged 3.5-liter V-6 engine that produces 375 horsepower and 391 pound-feet of torque.

The G90 will also be offered with a 48-volt hybrid system that adds an electric supercharger that boosts the V-6's output to 409 horsepower and 405 pound-feet of torque. This version of the G90 will start at $99,795, and adds extra content including an air suspension, rear-wheel steering, power cooled and massaging rear seats, and 21-inch wheels.

The new G90 is significantly more expensive than the 2022 model. It started at just $76,045 for the 3.3T Premium, which used a 365-hp twin-turbo V-6. The previous model also offered a 420-hp 5.0-liter V-8 for just $79,795, but all 2023 G90s come powered by six cylinders. The new pricing structure makes the G90 more costly than a base 2023 Audi A8, which goes for $87,595, but it's still cheaper than the 2023 BMW 740i, at $94,295, and looks like a steal next to the $112,150 2022 Mercedes-Benz S500.

The first deliveries of the 2023 Genesis G90 are expected to begin by the middle of August.