Multitasking, bilingual marketing and communication professional, IMpreneur and ghostbuster.Diploma in Business from the Carlos III University, Expert in Neuromarketing from the University of Alcalá and student at IE.Responsible of...At dawn on Saturday, channel surfing, I "collided" with two ads on the Teleshopping, specifically I felt hypnotized by two "sensational" products: the Rotorazer Saw and the Smoothie Maker,... what powerful names!I have never done DIY and I don't like juices, but I must admit that they caught my attention the least (the first step for the sale).If it is currently difficult to sell consolidated products, imagine how complicated it is to sell items without any type of demand, because they do it in Teletienda, they are experts in creating need and have been doing it for many years.Teleshopping items have -without exception- four characteristics: Nobody needs them, they are low-quality products with a very short shelf life, they are expensive and they are difficult to pronounce (Nicer Dicer Plus, Sticky Buddy, Swivel Sweeper,. ..)Although the ads are "expensive" and feature charlatans and celebrities in decline (for example MA Barracus, Chuck Norris, George Foreman,...) if we analyze any of these ads we see how they brilliantly apply sales techniques turning what useless in essential:Although it is surprising that these techniques work, according to a study by Goldmedia commissioned by the Electronic Retailing Association Europe and published by Horizont, the Teleshopping sector continues to grow in Europe and a 6% annual increase in revenue is expected in the most important markets ( Germany, Great Britain, France and Italy) to reach 5,300 million euros in 2017.As Will Rogers said: "Advertising is the art of convincing people to spend money they don't have on things they don't need."